Corporate Principle, Mission and Vision

Corporate Principle

Globalisation, Openness, Inclusiveness and Trustworthiness

Globalisation, Openness, Inclusiveness and Trustworthiness are the epiphany and expression of Landing International Development Limited’s self-development, social responsibility and responsibility to the market environment. Landing International Development Limited serves as a platform to carry out its mission to constantly enhance value for its investors and assume its social responsibility to provide quality and creative products and services to fulfil the demands of its customers. The Company seeks to adopt corporate culture with the spirit of “鼎” (the “tripod”) and the ocean, characterised by its globalisation, broad-mindedness, profoundness, inclusiveness and openness.

Our corporate logo is using an artistic transformation of the Chinese character “鼎” (pronounced as “Ding” in Chinese which means "tripod" in English), which is a symbol of the culture of the Bronze Age in China. It is widely regarded as an important national heritage representing the country and its trustworthiness, also standing for “prominence”, “nobleness”, “splendour” and “credibility”. The corporate logo takes the transformation of “鼎”as its base structure, to mean “bearer”, “convergence”, “responsibility” and “trustworthiness”. Its top structure represents a glittering sapphire under the sun, supported by the tripod-shaped pedestal, to mean “quality”, “wisdom”, “pursuit” and “purity”.

Our corporate logo adopts azure blue in the pedestal coupled with a sapphire blue diamond to represent the ocean. The ocean is where all lives on earth began, it represents globalisation, broad-mindedness, profoundness, inclusiveness and openness.

Sunshine, Responsibilities and Trustworthiness

Sunshine – The Company respects its business environment and embraces fair and open competition. It also seeks to be the eternal source to provide sunshine and warmth to its customers.

Responsibilities – As a publicly listed company, the Company seeks to constantly enhance value for its investors, provide training and development for its employees, grow the company and prioritise social responsibility to provide quality and creative products and services to fulfil the demands of its customers.

Trust – Trustworthiness is the key foundation for the Company to establish good and harmonious relationships with all its stakeholders and to achieve mutual benefits and win-win outcome.

Corporate Mission

Delivering Overwhelming Joy and Happiness

Shin Hwa World aims to develop and operate world-class integrated leisure and entertainment resorts, which are ideal destinations for all local and foreign visitors and families to have fun and enjoy quality time together. Whether it is to immerse oneself in theme parks, or to relax, unwind and discover new flavours and experiences in hotels, or to build business connections at convention centres, there is something for everyone of all ages at the Landing’s resorts.

Corporate Vision

Sunshine Enterprise, Centurial Landing

To realise its goal to be an industry leader from one generation to the next, Shin Hwa World develops and operates in a way that supports the long-term viability of its business. It is Shin Hwa World’s development philosophy to “be localized”. Shin Hwa World incorporates local historical, traditional and cultural features into its architecture and content of its resorts, and seeks to be a socially responsible corporate citizen, transform the tourism landscape, create many job opportunities and contribute to the growth of the local economy.